The Original Hyaluronic Acid Serum is Pure and Natural. The Timeless Pure collection is infused with high concentration of hyaluronic acid that you can’t find anywhere else. Completely natural and free from Paraben. Our products does not contain any excess ingredients, and we don’t make up for the lack of active compounds because we like our products to effective and simple. Hyaluronic Acid is know as one of the most powerful and effective moisturizing and hydrating compounds one world today.We always use the highest H.A. concentration, even more than our concurrences. H.A. can holds up more than 1000 times its weight in water! . The amount of HA contained in others 60% concoctions contains 2 times less concentration of H.A BECAUSE THIS SERUM IS INFUSED WITH 1% HA.