Clairol Professional Premium Creme Demi-Peramemte Hair Color features ammonia-free technology that delivers amazingly rich color. Long-lasting true-to-tone color lasts up to 24 shampoos. A four Tonal Pillar system with 21 intermixable shades and 3 Mix Tone Additives gives you the freedom to create rich, radiant personalized color results. True-to-tone color lasts up to 24 washes. No lift. Rich color deposit. Covers up to 50% gray.
The exclusive Deep-Conditioning Soy Complex nourishes smoothes and delivers luminous color. Creates incredible healthy shine. Up to 65% more shine* with soy complex formula. Smooths the hair shaft to protect the integrity of hair. Light-reflecting formula to enhance, deepen, and refresh.