I only tell you that to give you my credentials for what I am about to write.You may be wondering why you should pay over $5 more for a color you can get from L'oreal for less.I want to explain why it is very much worth it.The main reason is that Schwartzkopf and other more expensive European hair colors have much less ammonia to their products (better for your health and the health of your hair. Healthy hair, pretty hair).You may not see the difference right away using the cheaper colors of Clairol and L'Oreal, but you will see a significant dulling of the hair within the third use of their colors.I can tell the difference in the hair of the women that use the harsh colors and ones that use the good ones (European, creme in a tube). The harsher, cheaper colors will leave the hair dull, dry-looking (because ammonia dries out the hair), and frizzy with an unnatural looking color that turns brassy after a couple of weeks.Did I mention how much safer the European colors are to use?Coloring the hair is not without some risks, you will lower that risk significantly by using European colors like Schwartzkopf. The other reason to use them is that you will get much prettier colors without brassy tones.That's why the high-end salons are willing to pay the extra $ for Schwartzkopf, Goldwell, & Marjirel . Those are always the brands you will find in the hair salons in Beverly Hills. Read more

I have been coloring my hair for over 25 years and I used to use this line when I was a red head. I color my own hair now and have very resistant greys. After trying many other color lines, including the new online custom colors, I decided to return to a tried and true line. Since my hair is resistant to grey, after researching more about color I used this with the coordinating 10% volume to deposit deeper color on my roots. Read more

So this is my first try with this product and I'm pretty disappointed. Coverage was sketchy in the back even though I pulled the color through with my wide tooth comb. So will have to recolor in a couple of weeks. But be very careful with your choices of color. I bought the natural light brown and the color turned out almost black. So unlikely that I'll purchase this product again. Read more

Been using schwartzkopf products for years. Always a high quality product that has consistently performed well. Read more

I had a professional use this product on me while in another state. Bought it and had a local hair dresser use it. Color lasts a long time and keeps hair shiny. Happy customer. Susan R Read more

This is my 2nd time buying this color. I bought it during the lockdown because salons were closed. It was the first time, my gray stayed colored for so long. My hair was healthy and shiny no brassiness. (I used it with a volume 10 developer. And bought a turquoise/brunette toner shampoo to maintain) I highly recommend this hair color. Side note I am from Holland and grew up with Scharwzkopf. Its an excellent brand always has been. Read more

I believe this product is an imitation I’ve ordered several before and they have work this one didn’t so disappointing Read more

Love the product & love the convenience. Many thanks. Read more

Para uno que es inexperto pero buscas buena calidad, es muy importante que te especifiquen que este producto requiere productos adicionales que aparte no venden en Amazon 🙈, las especificaciones vienen muy malNo he podido probarlo Read more

I ordered two tubes of 5-00 hair colour but was sent one 5-0 and one 5-00. Delivery was quick but now I have (and paid for) one tube I don’t want. Read more

La produit vraiment bien couvre les cheveux grisJe recommande 👍🏻 Read more

tres satisfaite de ce produit merci Read more

So good Read more