I love this line. I had two shades already and I got Ultra Violet as my third. It goes on smooth and it stays on. It might need the occasional touch-up if you're eating/drinking, but otherwise it's a reliable lipstick. It doesn't feel drying and it's easy to get a clean line with it, whether you use lip liner or not (no lip liner was used in my attached photo). Read more

My aunts and mom have used Arden lipstick since I was a child. This one was purchased for my 101 year old aunt! Read more

My 94-year-old mom has been using this color and brand for many many many many years she always gets compliments on it. It’s a lipstick that I always got to keep on hand for her. LOL Read more

Somewhat soft from the heat tube has a way of cracking half way thru usr Read more

I liked the color, but for me (I'm 54) I thought it a bit bright. I will wear it. Maybe it will grow on me. Read more

This is a very pretty lipstick, but it comes off pretty quickly and I have to reapply often. Read more

I love the Color and the moisturizing of this lipstick. It has been discontinued from Elizabeth Arden. So glad to have found some in stock. Read more

Love this color but it just doesn’t stay on long enough for the price. I expected better quality. Read more

Really good quality lipstick, stayed on all day. Will definitely buy other colours from this range. Read more

Lovely creamy rich lipstick - well worth the money! Read more

I love love love this product it is creamy and is my favourite colour of all time Read more

My wife loves it Read more

No lasting power! Read more